Effective Social Media Promotion Before, During and After Your Trade Show

Effective Social Media Promotion Before, During and After Your Trade Show

Using social media in your trade show marketing strategy is more prevalent than ever. It gives you the opportunity to get information out to attendees about what you will be offering in your booth and allow you to communicate your trade show message before the doors even open to the event. Here are some checklist items to do before, during and after your show!

 

Before Your Show

Promoting your presence before your trade show can make a huge difference in the turn out in your exhibit, along with the engagement with attendees and staffers. Make sure you start your trade show social media promotion well before your show!

Here is a checklist for your pre-show social media promotion:

  • Create a posting schedule and start posting at least 2 months in advance.
  • Research the show hashtag and use this in all of your posts – especially on Twitter.
  • Create enticing graphics that give information about your show presence (booth number, giveaways, demos, etc.) – if you are having a theme in your booth, make sure these graphics match that theme.
  • Send email blasts that also direct to your social media pages so prospects can follow along before the show.
  • If you are offering a giveaway or experience in your booth, give potential booth guests a sneak peek as to what they should expect to see or win.
  • Propose a Q&A and answer any questions potential booth visitors have about what you will be offering or about any new product releases in your booth.
  • If you want to take it a step further, boost your posts or create ads on all of your social channels

During Your Show

The doors open to the show and your social media promotion should not slow down. Having one or two people committed to posting to social media will ensure that you can post as much as you feel necessary without feeling overwhelmed. If there are any posts you are able to draft beforehand, this is where a scheduling platform can be helpful so you can take advantage of other social media features.

Here is a checklist for your at-show social media promotion:

  • Make sure you are posting updates on your company pages across all of your platforms.
  • Use the ‘Live’ feature on Facebook and Instagram. If this catches the eye of an attendee that wasn’t planning to visit your booth, it will give them a reason to stop by your booth. It is also a good tool to use to capture the most exciting moments during your show for those unable to attend.
  • Use the ‘Story’ feature on Facebook and Instagram. This is a good tool to give day-by-day overviews of what happened in your booth.
  • After you give a day-by-day recap, give a look into what attendees can expect the next day at the show.
  • Tweet using the show hashtag multiple times every day that the show floor is open

After Your Show

Many exhibitors believe it’s not necessary to continue posting on social media when the show is over, but this potential mistake can make a significant difference for your attendees. Posting any giveaway winners and taking time to thank attendees for visiting can go a long way for your booth visitors. Not only does it make attendees feel like they are valued, but it allows them to remember your company and branding message.

This is also a great opportunity to give an overview of what happened in your booth throughout the entire show for those that weren’t able to attend. Post high quality photos and videos and give people a reason to visit your booth at your next trade show appearance!

 

Social media can be a powerful tool to help maximize your trade show ROI – make sure you are using it to its full potential! Any other questions on where to start? Contact us today!

 

About Skyline Sector 5
Since 2001, Skyline Sector 5 has been dedicated to building purposeful experiences for its clients, crew and community. These experiences can take place anywhere, but they typically happen at exhibitions, activations, retail environments and events with the goal of captivating imaginations and forging real connections between brands and consumers. Sector 5 offers portable, modular and custom-made spaces that are backed by the company’s consultative process and over 15 years experience in the event marketing industry. In addition, Sector 5 provides in-house design, event management and installation and dismantle services as well as premier rental spaces to meet all of its clients’ needs. As the recipient of numerous design and corporate awards, Sector 5 is consistently recognized as one of the top event marketing companies in Texas and across the worldwide Skyline network.

For more information, drop by skylinesector5.com or visit Sector 5 on FacebookLinkedInTwitterYouTube and Instagram.

Advantages of Backlighting Your Trade Show Display

The new year is here, and it may be time to re-evaluate some of your trade show display components. You don’t need to purchase a massive island exhibit to stand out on the trade show floor. Using backlit elements in your booth will give you many advantages that a traditional display simply can’t.

Stand out amongst competitors

The number one goal for most exhibitors is to stand out from their competition on the trade show floor. With rows and rows of similar-looking booth spaces, when an attendee is walking the show floor, their eyes will immediately fixate on a backlit booth. This will increase the chances of them entering your booth and gaining new engagement and leads.

skyline backlit trade show display

More focused branding message

Looking to increase brand awareness, or perhaps you are going through a full rebrand? Adding backlighting will help illuminate your branding message so it will be seen glowing from across the show floor. If you are adding text to your display, the LED lighting will also make the text crisp and easier to read. If this is your goal, make sure to also use bright colors that will help the display pop even more.

Allows for a portable or fully custom option

Adding LED lights is possible for several different display sizes, including portable displays. You can also add graphics on both sides of a standalone unit, allowing you to have two separate messages on one frame. Most backlit frames also allow you to change your message from show-to-show with ease. Skyline Sector 5 can work with you to achieve your goals and allow it to be fully custom to your brand.

High-quality display for an affordable price

One misconception when it comes to adding backlighting your trade show display is that it is expensive. In reality, incorporating this can be less expensive, since LED lights are very affordable. Going with this option will help create a better experience in your booth, while also increasing your ROI.

Want to get started on your backlit trade show display? Contact Skyline Sector 5 today and we will help you get started!

 

About Skyline Sector 5
Since 2001, Skyline Sector 5 has been dedicated to building purposeful experiences for its clients, crew and community. These experiences can take place anywhere, but they typically happen at exhibitions, activations, retail environments and events with the goal of captivating imaginations and forging real connections between brands and consumers. Sector 5 offers portable, modular and custom-made spaces that are backed by the company’s consultative process and over 15 years experience in the event marketing industry. In addition, Sector 5 provides in-house design, event management and installation and dismantle services as well as premier rental spaces to meet all of its clients’ needs. As the recipient of numerous design and corporate awards, Sector 5 is consistently recognized as one of the top event marketing companies in Texas and across the worldwide Skyline network.

For more information, drop by skylinesector5.com or visit Sector 5 on FacebookLinkedInTwitterYouTube and Instagram.

SECTOR 5: DREAMING BIG WITH CREATIVE IDEAS & INNOVATIVE TECHNOLOGY

SECTOR 5: DREAMING BIG WITH CREATIVE IDEAS & INNOVATIVE TECHNOLOGY

We’re excited to share our #AmericanDreamCity story featured by the City of Arlington this month.

Founded in 2001, Skyline Sector 5 continues to dream big through innovative technology, creative display designs, event services for businesses and much more.

The experiential marketing firm is dedicated to building purposeful experiences for its clients, crew and community by continuing to captivate imaginations and forge real connections between brands and consumers.

Read the rest of our story here: Skyline Sector 5 Dreaming Big with Creative Ideas & Innovative Technology

SKYLINE SECTOR 5 CELEBRATES 15th ANNIVERSARY

SKYLINE SECTOR 5 CELEBRATES 15th ANNIVERSARY

Sector 5 commemorates 15 years of building purposeful experiences

ARLINGTON, TEXAS (Sept. 12, 2016) – September 4, 2016 marked an important milestone in the history of Skyline® Sector 5 – its 15th anniversary. An experiential marketing firm that specializes in the design and build of branded environments for trade shows, activations and special events, Sector 5 has achieved much over its 15-year history. From exceeding its revenue every year since 2001 and receiving numerous design and corporate awards, Sector 5 has accumulated an impressive track record and is consistently recognized as one of the top event marketing companies in Texas and across the worldwide Skyline network.

Sector 5 began as a distributor of Skyline products under the name Skyline DFW Exhibits & Graphics, initially focusing on the design and fabrication of portable and modular trade show displays, from banner stands and pop-ups to inline and island exhibits. Although Sector 5 is still an elite Skyline dealer, the company has since expanded its scope to include marketing activations, special events, road shows, and custom retail environments.

In 2006, Sector 5 also added an Exhibit Management Program, which coordinates every aspect of its clients’ events, from asset storage, event research and paperwork, to logistics, installation & dismantle, reconfigurations and refurbishment. In light of these changes and its steady growth, the company purchased over 60,000 square feet of office and warehouse space in Arlington, TX and launched its new brand, Skyline Sector 5, in 2014.

“We chose to rebrand because we realized that our name at the time, Skyline DFW Exhibits & Events, no longer reflected our unique company identity, especially since we now partner with our clients globally and not just in the DFW area,” said Jeff Meisner, CEO of Sector 5. “The term ‘Sector 5’ also speaks to a five-step consultative process that our company goes through with each customer to create a purposeful space that accurately portrays that client’s brand and accomplishes their specific objectives.”

The brand is also indicative of the company’s unique culture. “One of the things we like about the name ‘Sector 5’ is that it can’t help but stand out, which is what we’d like to think is true of us as an organization,” said Meisner. “Our philosophy from the beginning was if we hire great people, we would be able to achieve amazing results. Our people are hard working, bright and come from a variety of diverse perspectives, which makes for a fun work environment. Their dedication to boldly providing legendary service is the reason we’ve been able to accomplish so much over the last 15 years.”

One of the hallmarks of Sector 5’s culture is the company’s dedication to serving its community. “Part of our Prime Directive, or mission, is to build purposeful experiences for our community, so we actively look for ways to get involved and help out wherever we can,” said Jeff Meade, President. Sector 5 has supported many different organizations over the years through donations, sponsorships and/or volunteer hours. Some of those organizations include TangoTab, Arlington Food Bank, Women Called Moses, Arlington Life Shelter, Carter Blood Care, Airline Ambassadors and Good Samaritans of Garland. The company is also a long-time sponsor of American Airlines Sky Ball, which raises support for U.S. veterans and their families.

“We couldn’t be prouder to celebrate 15 years of building purposeful experiences for our clients, crew and community,” said Meisner. “We can’t wait to see what the next 15 years will hold.”

 

About Skyline Sector 5
Since 2001, Skyline Sector 5 has been dedicated to building purposeful experiences for its clients, crew and community. These experiences can take place anywhere, but they typically happen at exhibitions, activations, retail environments and events with the goal of captivating imaginations and forging real connections between brands and consumers. Sector 5 offers portable, modular and custom-made spaces that are backed by the company’s consultative process and over 15 years experience in the event marketing industry. In addition, Sector 5 provides in-house design, event management and installation and dismantle services as well as premier rental spaces to meet all of its clients’ needs. As the recipient of numerous design and corporate awards, Sector 5 is consistently recognized as one of the top event marketing companies in Texas and across the worldwide Skyline network.

For more information, drop by skylinesector5.com or visit Sector 5 on FacebookLinkedInTwitterYouTube and Instagram.

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