Sure, we like to keep our heads in the clouds where ideas roam wild and free, but when it comes to refining our clients’ messages, we take the literal approach. So when Mente Group told us that they save their clients millions of dollars, we thought: That’s money. Let’s bring that message to life and put a million dollars in their space. On top of that, we strategically designed their exhibit at NBAA to support Mente’s goals of brand awareness and lead generation. The exhibit consisted of three “zones” that supported Mente’s sales process while the video produced by Sector 5 Digital continuously exposed attendees to Mente’s unique, money-saving approach to corporate jet sales. This created one cohesive and immersive experience that garnered more attention than Mente ever expected and exceeded their lofty expectations.